Special News // Latest Announcements

MARKETING FOR DETOX SUNDAYS @ DOUBLETREE HOTELJudging by those golden beams of sun shining ever so brightly these days, it must be time for the quintessential summer soiree. With that in mind, Life Creative Group has agreed to develop the brand identity, web design, print design and overall marketing campaign for the only weekly pool party summer series in Northern California. This seasons first installment of Detox Sundays pays homage to the legendary pool parties that take place in Las Vegas, Los Angeles, San Diego and so on. Finally, a noon to sunset soiree complete with a healthy selection of sultry beats and sun kissed beauties to keep all of your senses in tune. The Detox Sundays Summer series will be taking place every Sunday at the breathtaking Doubletree Hotel in San Jose, California.

MARKETING FOR STYLE LOUNGE - MTV MOVIE AWARDS Feinstein/McGuiness PR produces five to six Style Lounges annually in anticipation of major award shows and film festivals (Golden Globes, Sundance, Academy Awards, MTV Movie Awards, Emmys, Toronto Film Festival). The Style Lounge - MTV Movie Awards will take place on May 29th and 30th at a private estate in Beverly Hills (location disclosed upon request). The Style Lounge is stocked with the latest and greatest from clothing, jewelry, electronics, and gadgets to gourmet catering & sumptuous cocktails. In addition, the Style Lounge will provide award nominees, celebrities, and other tastemakers with all of their beauty needs required for facing the red carpet - including facials, make-up application, hair extensions, nails, massage, etc.

MARKETING FOR FIDELITY @ VESSEL - SAN FRANCISCOEssential Nightlife and Vessel are proud to announce the residency of a new adventurous monthly event called "Fidelity". Essential Nighlife focuses on creating unforgettable events for the movers and shakers of SF while Vessel is the perfect venue for the select crowd. Small intimate venues with big name talent are always a very big hit. Mark your calendars for the first event which is scheduled for Saturday May 3rd. Please stay tuned to this website for more details as we the complete the conceptual design & overall identity for the special event.

MARKETING FOR HAVEN @ COACHELLA - INDIO Feinstein/McGuiness PR, Tommy Alastra Productions and Life Creative Group are teaming up to produce The Haven at Coachella, a decked-out, private estate that will be host to LA’s hottest celebrities and tastemakers over the three day weekend. We are inviting you to be one of a few select brands to set up at The Haven and get your name and product out to the elite A-listers and trendsetters FMPR, TAP Inc. & LCG are known for bringing

MARKETING FOR SCRUFFY MURPHYS – MTN. VIEW Life Creative Group and Scruffy Murphy's Irish Pub and Restaurant, in Sunnyvale, CA, have agreed to a long-term marketing and design contract. Scruffy Murphy's sports 13 beers on tap and serves up all of the heart stopping cuisine classics that you'd expect from a local Irish bar. Be sure to check them out on Wednesdays which is the designated Irish night—complete with live music and big pipers to really get you in the mood!

Business Plan & Marketing for Quattro - Las Vegas Life Creative Group has developed the conceptual plan and is currently producing the business plan for Quattro nightclub a hot new 26,000 square foot mega club, due to open in summer of '08 for Goldman & Sach's. Subsequent to contract closure, LCG will be managing the entire marketing campaign for this soon to be destination location in the entertainment capital of the world. Stay tuned for more information on our latest developments in Las Vegas.

MARKETING FOR ROE – SAN FRANCISCO Life Creative group and Roe Restaurant and Nightclub in San Francisco have agreed to a long-term booking contract. LCG will manage marketing and bookings of talent and promoters on several evenings of operation. Roe offers three spectacular levels featuring deep burgundy and gold accents, creating a chic, elegant ambiance. The cuisine at Roe is a delectable eclectic blend of Southeast Asian fare infused with a Japanese accent. With unprecedented service and ambiance, Roe has set the standard for luxury and comfortable indulgence.

CONCEPTUAL PLAN FOR QUATTRO – LAS VEGAS Stay tuned for more info on Las Vegas' hot new 26,000 square foot mega club, due to open in summer of '08.

MARKETING FOR STYLE LOUNGE @ GOLDEN GLOBES Feinstein/McGuiness PR produces five to six Style Lounges annually in anticipation of major award shows and film festivals (Golden Globe Awards, Sundance Film Festival, Academy Awards, MTV Movie Awards, Emmy Awards, Toronto Film Festival). For eight years, these events have successfully helped launch new lines, rehabilitate old products, and keep healthy brands ahead of the competition through our event-driven product placement. The Style Lounge provides companies with a unique opportunity to network and forge personal connections through our superior and reliable personal contacts.

MARKETING FOR STYLE LOUNGE @ SUNDANCE FILM FESTIVAL The Style Lounge is a product showcase and gifting suite which allows companies to directly gift celebrities and capture photos of them with their product that can be used for promotional & marketing purposes. For eight years, these events have successfully helped launch new lines, rehabilitate old products, and keep healthy brands ahead of the competition through our event-driven product placement. The Style Lounge provides companies with a unique opportunity to network and forge personal connections through our superior and reliable personal contacts.

MARKETING FOR VAULT ULTRA LOUNGE - SAN JOSEThe Vault Ultra Lounge, a 9,500-square-foot club in downtown San Jose, is situated in a meticulously renovated bank building with daring and innovative architecture. Renamed “The Vault” for its historic bank vaults built in 1926, this unique lounge offers a spacious first floor with a grand staircase that leads to a theatre style balcony and a "Tiffany" glass skylight, combining old world charm with a contemporary attitude that is both fashionable and iconic. Revelers seeking bright lights and vibrant music will find an energetic dance floor at the rear of this new hot spot.

ADD LIFE CREATIVE GROUP AS YOUR FRIEND ON MYSPACE.COM We’ve decided to reach out to our industry friends and family through myspace.com. While we are undertaking new plans to completely redesign the entire myspace interface to look, well not like a typical myspace page. You can expect all the latest updates, special news, announcements as well as join our network of friends

WEB DESIGN FOR ESSENTIAL CLUB BUSThe Essential Club Bus and limousine bus service offers an extensive selection of limousine buses and party buses with room for parties of 20 to 44 passengers. They specialize in reliable, safe and clean limousine bus rental services catered to those who understand first-class transportation. Check out www.essentialclubbus.com for more information and to see more examples of our work

PRODUCTION DESIGN FOR 3400 @ JET NIGHTCLUB – LAS VEGASCatering to a variety of tastes, JET features three distinct rooms, each a unique space with its own dance floor, DJ booth and sound system. The main room offers the best of rock, hip-hop and popular dance music. Another room is dedicated to house music spun by guest and international DJs, while the other plays an eclectic mix of music ranging from 80s to rock. Four full-service libation bars offer creative specialty cocktails. State-of-the-art lighting and sound intermingled with brilliant visuals provide the ultimate combination of sophistication and cutting edge.

MARKETING FOR AZUL – SAN FRANCISCO Life Creative group and the management of Azul Lounge in San Francisco's Union Square have agreed to a long-term booking contract. LCG will manage marketing and bookings of talent and promoters on several evenings of operation. Azul features a private outdoor street lane equipped with heat lamps and outdoor lounging which adds a "chill" outdoor element to already a great party inside. The venues modern interior and ambiance will be sure to captivate your imagination!

MARKETING FOR INSOMNIA – SAN FRANCISCOSan Francisco's hottest afterhours hangout. At Insomnia the party's just beginning at 2am! The beats rock till 6am and the vibe digs deep into your shoes as you will find yourself shakin' your moneymaker till the sun comes up! This exclusive new venue caters to the most discerning entertainment industry professionals, The atmosphere there is absolutely euphoric and the sound is amazing. The owners of this hot venue approached us to develop a unique campaign for their even more unique party. -- Check out what we came up with....

WEB DESIGN FOR QUICK STRAIN Quick Strain Tins goal is to directly increase the sales and tips of a large number of clubs, bars and restaurants while making bartender shifts easier throughout the world.

THE LIVING GROUP BETA SITE LAUNCH The Living Group (TLG) is a real estate investment company designed to build and manage custom portfolios of investment propertise in the highest appreciating markets in the US. TLG offers the highest level of personalized real estate investment service that maximize profits for clients including celebrities, professional athletes, corporate executives and other discerning individuals interested in living life to the fullest. You can learn more about TLG and see more examples of our work at www.thelivinggroup.com

MARKETING FOR COLDWELL BANKER – SANTA MONICA LCG has launched a design, print and direct-mail campaign for Coldwell Banker, LA. With great experience in LA real estate as well as intimate local area knowledge, CB works extensively to help buyers and sellers meet their real estate goals. If you are looking to buy or sell a home or would just like to know some more information, feel free to contact them. You can learn more about Martin Feinberg and see more examples of our work at www.martinfeinberg.com

WEB DESIGN FOR JOHNNY CARONJohnny Caron's unique instinct in management experience with nightclubs and special event production places him in the forefront of cutting-edge consultants on the West Coast. He’s orchestrated the launch of a number of successful nightclubs, restaurants and lounges. Johnny has also produced corporate events and product launch campaigns for Microsoft, Oracle, Cisco, Clear Channel, Gucci, and more, Johnny joined the Harrah’s Entertainment National Casino Marketing Group as an Independent Marketing Representative responsible for VIP player acquisitions to all Harrah’s & Caesars’ Palace casino properties..

PRE-CONSTRUCTION WEBSITE FOR ESSENTIAL NIGHTLIFEEssential Nightlife is a professional collective of nightlife connoisseurs specializing in the production and promotion of awe-inspiring events that create a positive impact. ‘We pride ourselves in producing events who cater to a cultured and sophisticated following of young-professionals.’ Core services include organizing, promoting and managing successful special events, corporate functions, premier launch parties, national tours, live concerts and grand opening celebrations.